'We cannot do the fantastic things based on the real, unless we first know the real.' Walt Disney Seth Godin has just posted on the subject of Real Creativity, where he argues that 'Real …
Media-Neutral Creativity
These days we hear quite a lot about "media-neutral communications planning" in marketing. Agencies such as Monkey and Naked have built their business on the insight that it's no longer enough to …
Creativity Beyond the Creatives
At the start of his book Art Worlds, Howard S Becker quotes the following passage from Victorian novelist [tag]Anthony Trollope[/tag]: "It was my practice to be at my table every morning at 5.30a.m.; …
Welcome to Wishful Blogging!
Thank you for visiting my blog, I hope you find something to inspire you. My work is slightly unusual, so maybe a few words of introduction are in order. I'm a coach specialising in working with …