This interview for my research into Perceptions of Coaching in the UK Creative Industries was with Terry Childs, who has the dual roles of Managing Director and Creative Director at Silver Chair.
Founded in 1998 Silver Chair has developed into an agency with international experience in creativity and media, working on brands such as BMW, Barclays, Kellogg’s, Sears, BT, Norwich Union, HSBC and Land Rover. 2006 saw the agency expand with the launch of Silver Chair Digital.
Terry is the Managing Director and Creative Director at Silver Chair and has spent over 15 years in the marketing communications industry. During this time he has worked for both agencies and clients including Ogilvy & Mather, WWAV, Leo Burnett, BT, Norwich Union, Safeway, BMW and has recently developed campaigns for tic tac, Yamaha and the Department For Education and Skills.
Terry gave an entertaining account of the challenges involved in managing creative professionals. He also described Silver Chair’s internal mentoring programme, and highlighted the importance of using appropriate terminology when ‘selling’ a development initiative to a creative team.
Click the ‘AUDIO MP3’ icon below to hear the interview.
