Sian gave a fascinating account of the challenges facing creative entrepreneurs, particularly those moving from a hands-on creative role into a leadership position. She challenged the stereotypical dichotomy between creativity and commerce by emphasizing the potential of creative skills to translate into business success. She also highlighted the pitfalls trainers and coaches can encounter when introducing ‘management’ concepts to creative entrepreneurs – and gave some memorable examples of how she overcomes these problems and engages delegates on the Creative Pioneer Programme.
Click the ‘AUDIO MP3’ icon below to hear the interview.
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