Gerald Haman, President of Chicago innovation specialists SolutionPeople, has sent me an interesting article about his ‘Thinkubator’ – a ‘Creative Meeting Space’ where corporations can send their teams to turbo-charge their creative batteries. Part of a feature on the theme Innovate or Die Trying by US magazine Training, the article says that “the facility includes giant chair sculptures, disco lighting, a sound system, a professional karaoke system and a rooftop sun deck with panoramic skyline views of the city.”
Haman is quoted saying “Many people focus innovation and creativity training on what happens inside of people’s minds … I’ve found that it’s also important to pay attention to what goes on outside of people’s heads, thereby looking at the physical environment.†The idea is to tap people’s creative potential by taking teams out of their usual working environment and giving them the opportunity to devote time to “blue sky thinking”. As well as providing stimulating and unusual surroundings, SolutionPeople facilitate intensive creativity exercises and games. Haman comments, “We’ve found that the people who are willing to sing karaoke … are the ones who are willing to take risks and generate more ideas.â€
I’m intrigued by the Thinkubator – how could I not be curious about a place fitted out with “comfortable and thought-provoking furniture”? I also find it very easy to relate to the idea of a ‘creative break’ in inspiring surroundings as a catalyst for creativity. Earlier this year, on holiday in Japan, wandering around the beautiful temples and shrines of the ancient cities of Kyoto and Nara, I found myself waking up in the morning and writing drafts of several poems almost without effort; something about the change of scene from London had shifted my imagination into a different gear. And after a few nights out in Tokyo I can testify to the power of karaoke to bring out a different side of your personality!
There are also lots of well-known stories of artists and thinkers whose creativity seems to be inspired by a particular location (e.g. Wordsworth and Coleridge in the Lake District, Thomas Hardy in Dorset) or by a change of scene (e.g. Henri Poincaré’s mathematical ‘eureka moments’ while strolling on a beach). In his book Creativity, psychologist Mihaly Csikszentmihalyi devotes a whole chapter to ‘Creative Surroundings’, featuring examples such as Citicorp CEO John Reed, who formulated the basic template for major organizational change at Citicorp while sitting on a park bench in Florence.
So how important is environment for creativity?
Of course, it’s an open question how much a change of surroundings alone can contribute to creativity – lots of people visit the Lake District or Florence without writing great poetry or reshaping a company. Csikszentmihalyi acknowledges that we can’t prove that ‘inspiring’ surroundings produce creativity:
But the relationship is not one of simple causality. A great view does not act like a silver bullet, embedding a new idea in the mind. Rather, what seems to happen is that when persons with prepared minds find themselves in beautiful settings, they are more likely to find new connections among ideas, new perspectives on issues they are dealing with. But it is essential to have a “prepared mind”.
When I look back on my holiday in Japan, I remember that before the trip I had spent several months editing a poetry magazine, which concentrated my thinking about writing poetry – so maybe this period of focused work had “prepared” my mind for the burst of writing that happened when I found myself in new and stimulating surroundings.
As well as the preparation before a ‘creative break’, it’s important to consider what happens afterwards, or what I call the ‘Monday morning question’: What will you do with your brilliant idea when you’re back in the office on Monday morning? It’s a standard criticism of creativity training that it’s all very well giving people the opportunity to discover their creativity on an ‘away day’ but if the company culture does not encourage (or even tolerate) their creativity on a day-to-day basis, then people are going to end up frustrated and disillusioned.
I asked Gerald Haman about these issues, and he replied that “We do phone and internet coaching before during and after all our training and facilitation events. Primary resources are the KnowBrainer tool and a Question Discussion guide”. This fits with my own practice of spending a lot of time before a training seminar in talking to all of the delegates and their managers about their goals for the training and how these fit with the organisational strategy and culture. I also follow-up after each seminar with individual coaching for the delegates – this helps people actually apply the material they learned on the seminar to their everyday work. I usually find that the post-course coaching is where the most intensive learning takes place, as people are finding uses for their new skills in real-world situations.
Csikszentmihalyi comments that different environments may be suited to different stages of the creative process: while stimulating or beautiful places may be best for producing a flash of insight or burst of new ideas, the hard work of preparation, evaluation and implementation may be accomplished in more mundane surroundings. So, as Haman has indicated, a powerful tool like the Thinkubator works best as part of a carefully co-ordinated and integrated creative process.
Creative offices for creative businesses?
One difference between my own work and that of SolutionPeople is that, looking at their impressive client list, I can see that they develop innovation across a wide range of industry sectors. So in many cases they must have to work hard to sell the value of creativity, and to some extent change the corporate culture to be more supportive of creativity and innovation; I know I found this a big challenge when I was working across a wider spectrum of industries.
These days I work within the creative industries (e.g. design, computer games, advertising, film), where creativity is the product and there’s no argument about its value. So maybe it’s not surprising that some of the studios and agencies I’ve visited look quite similar to the Thinkubator. Even here though, people can get stuck in a rut if they stay in one place too long – I remember one advertising creative director telling me about the difficulty he had in persuading people not to spend too long hunched over their desk. He would tell them to “Go shopping, visit a gallery, stimulate your mind!” but even then some people were afraid to leave their desks, as it felt like they weren’t “really working”.
So what can we learn about creativity from the Thinkubator?
For us as individuals, the following suggestions come to mind:
For companies, here are a few questions to consider:
Over to you…
How important is physical environment to your creativity?
Do you have any favourite places that inspire your creativity?
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