Thanks to the Direct Marketing Association

Thanks to the Direct Marketing Association for inviting me to speak at their Creative Inserts seminar yesterday. The mix of agency, media and client delegates and speakers made it an enjoyable and stimulating day.

I was very encouraged by the response to my presentation on creative flow, especially considering the variety of disciplines and industries represented – whatever the medium or working environment, it seems that people have a remarkably similar experience of the state of [tag]creative flow[/tag]. This supports Mihaly Csikszentmihalyi’s argument for the universality of the flow experience, and my own view that [tag]media-neutral creativity[/tag] is a core discipline across all of the creative industries (and many more besides).