I’ve been invited to present at the [tag]Direct Marketing[/tag] Association’s Turning Paper Into Pounds: Creative Inserts Workshop on 13th June at the British Medical Association, London.
I’ll be talking about ‘Creating Creative Flow’ – how creative directors and managers can use coaching skills to facilitate outstanding performance from their creative teams.
For some background you can check out my recent posts on Creative Flow and How Coaching Creates Creative Flow – but my presentation will come at the subject from a different angle, and most importantly will give you a practical opportunity to try out the skills for yourself.
The DMA have put together a great line-up of agency and client presenters, offering multiple perspectives on creativity and the use of inserts in direct marketing.
The event is aimed at ‘client and agency marketeers responsible for direct marketing and media strategy’ – so if that’s you, the links below will give you more details. I hope to see you there next month.
DMA Website – Creative Inserts Workshop
DMA.pdf (Workshop Brochure – 4.66 MB)
